Following an broad market evaluate and in light of lingering tensions on its supply chain, ATR has decided to point of curiosity efforts on additional boosting the competitiveness of its current product portfolio. As a consequence, ATR will stop the improvement of its Rapid Take-Off and Landing variant (STOL), the ATR 42-600S, reflecting the firm’s dedication to aligning operations with evolving market dynamics.
The excellent evaluate of market prerequisites, technological developments and future projections exhibits a reduced addressable market for the variant when put next to the preliminary forecast. In Southeast Asia, as an instance, the favor of centered airports requiring STOL-succesful airplane has considerably lowered, essentially due to runway extensions or the improvement of nearby change airports, and this trend is mirrored in other key blueprint markets. Whereas this reduces the addressable market for the ATR 42-600S, it capacity that our current product line can operate at its bulky ability.
Nathalie Tarnaud Laude, ATR’s Chief Govt Officer, acknowledged: “As a worldwide chief on the regional market, ATR has a accountability towards its potentialities, stakeholders and the industry at dapper to constantly have in thoughts its product portfolio to meet market rely upon. The decision to conclude the STOL venture reflects our dedication to operational effectivity and long-term sustainability.”
This strategic endeavour will enable ATR to shift efforts towards enhancing existing product traces, advancing technological innovation, and addressing emerging market demands extra successfully. This involves additional breaking into North The usa, where the manufacturer is taking a undercover agent to interchange ageing fleets of regional jets and boost point-to-point regional connections.
“We are now coming into the next fragment of enhance and improvement where we can point of curiosity on additional investing in the competitiveness of our market-leading products, the ATR 42-600 and 72-600. Handing over stable price propositions to regional airways has constantly been central to our success. This dedication is the clarification why our airplane have remained industry leaders and a depended on favor for our potentialities over the previous 40 years and continues to be our motive force for what lies ahead.” she added.
She continued: “As portion of this dedication, we have identified a sequence of product improvements which goal at additional lowering the costs of operations and extending the provision of our airplane. These improvements suddenly ponder the wishes and perception shared with our potentialities. To pause these targets, we are working carefully with our key suppliers and have developed comprehensive motion plans to pressure growth on these enhancements. This step is important to protect our competitive edge, as neatly as our area as a depended on partner to our potentialities, operators and stakeholders worldwide.”
