Lemon Queen, a verbal replace agency specialising within the transport and logistics sector, proclaims the originate of Lemon Inexperienced, its new division devoted to sustainable verbal replace. As a dedicated player within the aviation industry, the agency strives to shift mindsets and abet guilty practices. In 2020, Lemon Queen launched WeQare in collaboration with Qatar Airways Cargo, a pioneering program aimed in the direction of giving lend a hand to the community. Since then, the agency has expanded its skills, undergone coaching, and matured Lemon Inexperienced right into a extra audacious mission focused on reworking views within the aviation sector—a brand new milestone in its dedication.
The mission of communicating about sustainability is true. Having a favorable stance on CSR is now important to expose stakeholders and customers. With multi-one year roadmaps, it can now and all as soon as more be difficult for corporations to showcase their instantaneous actions. Simplifying CSR knowledge and bettering interior verbal replace are important for raising external consciousness and interesting staff.
“Words can switch mountains. At Lemon Queen, we all know all concerning the power of verbal replace in using replace and influencing notion, and look it as our pressing responsibility to blueprint terminate consciousness concerning the air cargo industry’s challenges and efforts in ecological transition,” says Audrey Serdjebi, Chairwoman and CEO of Lemon Queen. She continues, “Many, when they hear the note ‘Sustainability,’ at this time think of carbon emissions reduction via the use of Sustainable Aviation Gas. Yet biofuels on my own is no longer going to provide the total resolution, and the onus to toughen is no longer correct on airways. All of us within the air freight industry have a collective accountability to behave. Every action counts, and Lemon Inexperienced gives the skills and instruments obligatory to rep certain replace.”
The will to work alongside NGOs is a core a part of Lemon Inexperienced’s vision. These partnerships multiply engagement alternatives, amplify the possibilities of remodeling mindsets, and replicate a deep dedication to contributing to the planet’s preservation. Greater than correct an initiative, it’s a price-pushed approach guiding every action.
While adopting eco-guilty practices is important, it is well-known that these efforts are official to book optimistic of greenwashing. Lemon Inexperienced differentiates itself with tailored solutions, equivalent to designing eco-pleasant stands and replacing candies with donations, while partnering with NGOs to rep mutually functional synergies.
“By increasing Lemon Inexperienced, our purpose is to book by instance via concrete and measurable actions,” explains Marie Férole, Eco-Responsible Dialog Coordinator at Lemon Queen. “Opposite to widespread perception, sustainable solutions are no longer necessarily costly or advanced. There are creative and personalized picks that would possibly perchance well make a true affect.”
