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US Govt plans to prevent Chinese e-commerce giants from exploiting a loophole in import rules ‘is now no longer going to position the genie support within the bottle’, analysts at Xeneta warn.

The Biden administration is transferring to curb low-worth shipments entering the US responsibility-free below the $800 ‘de minimis’ threshold, which it says has been abused by Chinese e-commerce platforms equivalent to Shein and Temu.

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Niall van de Wouw, Chief Airfreight Officer at Xeneta, said: “Shein and Temu weren’t role up to grunt a loophole in de minimis rules. The cornerstone of the e-commerce industry mannequin is the gigantic and apparently insatiable individual effect an tell to within the West for low-rate fleet-vogue, apparel and textiles.

“Bigger than one billion shipments now enter the US below de minimis exemption each and each year, with the majority originating from Chinese e-commerce platforms. This unparalleled degree of effect an tell to is now no longer going away and the genie can now no longer be effect support within the bottle.”

Xeneta’s most up-to-the-minute air cargo market evaluation highlighted a +30% annual lengthen in e-commerce effect an tell to ex-China besides 37 million recent downloads of the TEMU app on my own in a single month this summer season.

There’s now no longer the kind of thing as a particular timeline for the introduction of the recent de minimis rules, and van de Wouw believes the Chinese e-commerce companies will doubtless be in a situation to adapt snappy.

He said: “Corporations love Shein and Temu beget identified for an extended time that adjustments to US import rules are inevitable, and I don’t disclose they’ll be overly engaging by essentially the most up-to-the-minute announcement.

“Although the recent de minimis rules role off prices to upward thrust a diminutive bit on e-commerce platforms, they’ll soundless be very low rate. The US Govt is attempting to degree the playing self-discipline for American retail outlets and producers, however the worth differential is so colossal that they aren’t even playing on the identical self-discipline as Chinese e-commerce.”

The US Govt also acknowledged the rising volume of de minimis shipments makes it extra special to target and block unlawful or unsafe goods.

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Van de Wouw said: “The US Govt has gift rules at its disposal to live unlawful goods entering the country, they honest must implement them.

“Stringent checks of every shipment entering the country would role off huge delays and hurt e-commerce companies extra of any adjustments to de minimis rules, however the resources required for this degree of enforcement would be very pricey. It would even beget main repercussions for varied companies importing goods into the US by airfreight.”

Storm is coming to airfreight market

The vast majority of e-commerce goods are shipped from Asia to the US by air, with the gigantic development in volumes for the period of 2024 squeezing accessible skill and causing markets to spike.

Info from Xeneta – the air and ocean freight analytics platform – presentations the air cargo arrangement rate from China to the US within the week ending 8 September turned into as soon as up 30% year-on-year at USD 4.Fifty three per kg.

Van de Wouw is warning the airfreight market is made up our minds for an awfully traumatic year-live height season when volumes historically lengthen within the sprint-up to Christmas and Current Year.

He said: “There’s a storm coming to the outbound China airfreight market. Shippers must take action now and beget a clear notion in residence for when the storm hits, equivalent to working with their dealer to chop support the exercise of arrangement market skill, which is in a situation to doubtless attain at spiralling costs.”

steve@positionglobal.com