Following an vast market overview and in light of lingering tensions on its present chain, ATR has made up our minds to focal point efforts on further boosting the competitiveness of its present product portfolio. As a slay result, ATR will quit the advance of its Short Preserve cessation-Off and Touchdown variant (STOL), the ATR 42-600S, reflecting the firm’s commitment to aligning operations with evolving market dynamics.
The comprehensive overview of market prerequisites, technological advancements and future projections reveals a diminished addressable market for the variant in comparison to the preliminary forecast. In Southeast Asia, as an instance, the assortment of centered airports requiring STOL-succesful plane has severely diminished, basically thanks to runway extensions or the advance of nearby alternative airports, and this pattern is mirrored in other key purpose markets. Whereas this reduces the addressable market for the ATR 42-600S, it diagram that our present product line can aim at its full capability.
Nathalie Tarnaud Laude, ATR’s Chief Executive Officer, acknowledged: “As a world leader on the regional market, ATR has a duty in direction of its customers, stakeholders and the industry at sizable to repeatedly review its product portfolio to fulfill market question. The choice to pause the STOL project shows our dedication to operational efficiency and prolonged-duration of time sustainability.”
This strategic endeavour will allow ATR to shift efforts in direction of bettering existing product strains, advancing technological innovation, and addressing rising market requires extra effectively. This contains further breaking into North The usa, where the manufacturer is taking a scrutinize to interchange aging fleets of regional jets and boost point-to-point regional connections.
“We’re now coming into the next section of growth and development where we are in a position to focal point on further investing within the competitiveness of our market-leading products, the ATR 42-600 and 72-600. Turning in stable worth propositions to regional airways has repeatedly been central to our success. This commitment is the reason our plane have remained industry leaders and a trusted alternative for our customers at some stage within the final 40 years and continues to be our driver for what lies forward.” she added.
She persisted: “As section of this commitment, we have now recognized a chain of product improvements which aim at further decreasing the expenses of operations and rising the availability of our plane. These improvements without extend judge the desires and insight shared with our customers. To plot these targets, we are working closely with our key suppliers and have developed comprehensive trail plans to pressure growth on these enhancements. This step is mandatory to retain our competitive edge, in addition to our location as a trusted accomplice to our customers, operators and stakeholders worldwide.”
