Following an intensive market overview and in gentle of lingering tensions on its offer chain, ATR has decided to center of attention efforts on extra boosting the competitiveness of its present product portfolio. As a consequence, ATR will crash the pattern of its Short Rob-Off and Touchdown variant (STOL), the ATR 42-600S, reflecting the corporate’s dedication to aligning operations with evolving market dynamics.
The comprehensive overview of market conditions, technological advancements and future projections reveals a diminished addressable marketplace for the variant as compared to the initial forecast. In Southeast Asia, to illustrate, the need of targeted airports requiring STOL-succesful aircraft has very much reduced, essentially due to runway extensions or the construction of nearby replacement airports, and this model is mirrored in other key arrangement markets. While this reduces the addressable marketplace for the ATR 42-600S, it diagram that our present product line can operate at its beefy means.
Nathalie Tarnaud Laude, ATR’s Chief Executive Officer, acknowledged: “As a world chief on the regional market, ATR has a accountability in direction of its customers, stakeholders and the industry at trim to constantly bear in mind its product portfolio to fulfill market inquire of. The decision to cease the STOL venture shows our dedication to operational effectivity and long-time duration sustainability.”
This strategic endeavour will allow ATR to shift efforts in direction of making improvements to present product lines, advancing technological innovation, and addressing emerging market demands extra successfully. This includes extra breaking into North The US, where the producer is taking a peek to exchange aging fleets of regional jets and boost level-to-level regional connections.
“We for the time being are entering the next section of development and enchancment where we can center of attention on extra investing in the competitiveness of our market-main products, the ATR 42-600 and 72-600. Handing over genuine worth propositions to regional airways has constantly been central to our success. This dedication is the reason why our aircraft secure remained industry leaders and a trusted desire for our customers over the final 40 years and continues to be our motive drive for what lies forward.” she added.
She persevered: “As section of this dedication, we now secure identified a series of product enhancements which arrangement at extra decreasing the prices of operations and extending the offer of our aircraft. These enhancements without prolong replicate the needs and insight shared with our customers. To reach these targets, we are working closely with our key suppliers and secure developed comprehensive bound plans to drive development on these enhancements. This step is crucial to withhold our competitive edge, as smartly as our pickle as a trusted partner to our customers, operators and stakeholders worldwide.”
