Gebrüder Weiss over again calls cyclists to lift part within the corporate’s global cycling advertising and marketing and marketing campaign “GWcycles”.
Initiating on March 25, cycling enthusiasts worldwide will be pedalling for all they are price. The aim of the sports competition in 2024 is daring: cycling to the moon and help. World individuals bear unless September 30 to quilt the gap of 768,800 kilometres.
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As in previous years, GWcycles combines this sports scenario with environmental protection: the worldwide transport company will plant one other 7,000 timber in Nicaragua for the kilometres lined by the individuals. Within the 2 previous rounds, 13,000 timber had been planted in Togo and Nicaragua. By planting these corporate forests, Gebrüder Weiss makes an wanted and filled with life contribution to a climate-pleasant future.
“At Gebrüder Weiss, we take into consideration in sustainable mobility, and as a world logistics company, we are severe about transferring things together,” Frank Haas, Head of Corporate Designate Strategy & Communications at Gebrüder Weiss, describes the wanted motivation and targets of GWcycles.
“Up to now, our cycling neighborhood has completed spectacular results yearly; they expertise exercising and actively contributing to environmental protection. We are looking ahead to this 365 days’s competition.”
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Following the previous 365 days’s advertising and marketing and marketing campaign, which ended with a fine success—better than 15 cases around the arena—we’re anxious the individuals of the 2024 competition to cycle to the moon and help. Gebrüder Weiss provides a gravel bike as the most fundamental prize to the top 300 cyclists, as effectively as diversified aesthetic prizes for seven diversified challenges. Anyone can lift part within the competition.
